PetGeniusRx Privacy Policy

Last Updated on October 7, 2023

This prescription and/or pharmaceutical discount card program (“Card“) and related services (the “Services“) are made available to you by PHC Insurance Agency, LLC, an Arizona limited liability company (“PHC“, “we“, “us“, and “our“). This Privacy Policy describes our policies on the collection, use, and disclosure of information about you in connection with your use of the Services, which may occur via the associated website, (“Website”). When you use the Website or any component of the Services, you consent to our collection, use, and disclosure of information about you as described in this Privacy Policy. If you do not consent to the collection, use, and disclosure of your information as set forth below, you may not access or use the Website or Services. Any capitalized term not defined in this Privacy Policy has the meaning given that term in the Terms of Service or Terms of Conditions (“collectively, “Terms of Service”).

Modifications to this Privacy Policy

We may, at our sole discretion, revise this Privacy Policy from time to time. The most current version of the Privacy Policy will be made available to you on the Website. We encourage you to periodically review this Privacy Policy. If we make material changes to this Privacy Policy, we will notify you on the Website by posting a conspicuous notice prior to the effective date of the changes. By continuing to access or use the Services after those changes become effective, you agree to be bound by the revised Privacy Policy. If you do not agree to the revised Privacy Policy, you may terminate your account as set forth in the Terms of Service.

International Users

PHC is based in the United States and the Services are hosted in the United States. If you are accessing the Services from outside the United States, by providing your information to PHC and using the Services, you hereby consent to the transfer of your information to the United States for processing, storage, and maintenance in accordance with this Privacy Policy and our Terms of Service. You are also consenting to the application of United States law in all matters concerning the Services.

Information We Collect and Your Choices on How We Use It

You may visit the Website and obtain and use the basic discount Card without providing us any personally identifiable information, although we will collect non-personally identifiable information regarding your visit as set forth below. In order to access and use certain additional features of the Services, we require you to provide us with certain information to create an Account as contemplated in the Terms of Service.

We collect and use the following information:

Account Information: If you register to create an Account, we require you to submit your first name, last name, date of birth, email, and zip code. We will also collect any other information that you choose to submit in connection with your Account. You cannot opt out of receiving communications from PHC that are administrative or legal notices related to your Account, the Website, or the Services.

User Activity: We (or our third-party vendors on our behalf) may collect information about your use of the Services such as your user activity, the pages you view, and the date, time and duration of your activity.

General Internet Information: We also may collect and store information that your computer or mobile device provides to us in connection with your use of the Services and Website, such as your browser type, type of computer or mobile device, browser language, IP address, mobile carrier, unique device identifier (e.g. Google Advertising ID (GAID), Android ID, ID for Advertisers (IDFA), ID for Vendors (IDFV), MAC address, International Mobile Equipment Identity (IMEI), or other device IDs), location, requested and referring URLs, and other information about your device(s), operating system, and the state or country from which you accessed the Services. We use this information for marketing purposes and to understand how you interact with the Services.

Location Information: In order to enhance your user experience and increase the usefulness of the Services, with your consent, we may access your location. PHC will only access your location while you are using the Website and provided you have opted in to activate this feature. You may choose to allow PHC to access your location by granting the Website, as applicable, access to your device’s location when prompted or through your device’s location services settings. You may also provide us with a zip code when using the Website.

PHC uses the Google Places API(s) for location searches and as a result is using the Google Maps/Google Earth API(s). Pursuant to the Google Maps/Google Earth APIs Terms of Service, use of this location feature is also subject to the Google privacy policy, which can be found at, and is incorporated with this reference.

Cookies: Cookies are small data files that consist of unique identifiers and reside on your computer, in emails we send to you, and on our web pages. Cookies may transmit information about you and your use of the Services via the Website, such as your browser type, search preferences, and the date and time of your use. Cookies may be persistent or stored only during an individual session and may serve the following purposes:

  • To prevent fraud, protect your data from unauthorized parties, and comply with legal requirements. For example, we use cookies to determine if you are logged in to the Services or not.
  • To remember information about how you prefer the Services to behave and look. For example, we use cookies that tell us whether or not you have declined to allow us to use location information.
  • To make the Services work in the way you expect it to. For example, we may use a cookie to tell us whether you have already signed up for the Services.
  • To help us understand how visitors use the Services. For example, we employ analytics that use cookies to identify which type of device and operating system version you are using to access the Services and how that may affect your user experience.
  • To allow notice of information or options that we think could improve your use of the Services. For example, we may use a cookie to allow us to stop showing you the sign-up screen if you have already signed in.
  • To gain information about your online activities in order to provide you with online ads and other marketing materials as set forth below.

Managing Cookies: It may be possible to disable some (but not all) cookies through your device or browser settings but doing so may affect your ability to use the Services, and your preference settings may not be saved. The method for disabling cookies may vary by device and browser but can usually be found in preferences or security settings.

Ad Networks: We use third-party ad networks (called third-party ad servers or network advertisers, including but not limited to Google) to deliver ads to you on our behalf. These third-party ad networks may place their cookies, web beacons, or other technology on the Website or in your browser to collect non-personally identifiable information about you when you visit this Website (such as browser type, time and date, browsing or transaction activity, subject of advertisements clicked or scrolled over, or a platform-provided identifier during your visits to this and other websites) to enable those third-party ad networks to deliver to you advertisements on third-party websites and mobile applications for our products or services or those of third-parties that are likely to be of greater interest to you. For example, Google uses the Doubleclick cookie to enable it and its partners to serve ads to you based on your visit to our Website and/or other sites on the Internet.

We encourage you to view the privacy policy of advertisers and ad services to learn more about their cookies and other technologies. To learn more about interest-based advertising, or to opt-out, you can visit

If you do not want to receive those kinds of advertisements, look for the “Ad Choices” icon in the advertisements, which will contain a link to the privacy policy of the ad network that will provide you with information on how to opt-out of receiving such targeted advertising.

You can also visit the website to change your consumer preferences with respect to certain online ads and to obtain further information about third-party ad networks and online behavioral advertising.

Website Analytics: Like many websites, our Website uses Google Analytics to collect information about your use of our Website. This information consists of information that your web browser automatically sends to Google, such as the web address of the page that you visit and your IP address. Google may also set cookies or read preexisting cookies. This information is stored on Google´s servers. Google uses this information to provide us with reports about traffic to our website and your visit to our website (such as the domain from which you access the internet, the web address of the website from which you linked to our site, the time and date of your visit to the web pages that you view and click through). We will use this data to improve our website structure and content.

Google may also use this data in accordance with their Privacy Policy, which can be found at more detailed information on how Google uses your data through our Site, please visit

You may opt-out of our use of Google Analytics by visiting the Google Analytics opt-out page and installing the Google Analytics browser add-on, currently made available by Google at

Google Analytics Advertising Features: We have also enabled the following Google Analytics Advertising Features: Google Display Network Impression Reporting, Remarketing with Google Analytics and Google Analytics Demographics and Interest Reporting. The Google Display Network Impression Reporting uses the Google Analytics cookie to track our ad impressions and your interactions with those impressions, including the effectiveness of those ads, which generates reports for us to help us analyze our advertisements. Remarketing with Google Analytics uses the Google Analytics cookie to serve advertisements to you across the Internet based on your visit to our Web Site. Google Analytics Demographics and Interest Reporting uses a third-party cookie to collect information about our website traffic by tracking users across websites and across time, which generates a report for us to better understand our website users.

We also use the Google AdWords service to serve ads on our behalf across the Internet and sometimes on this Website. Google uses cookies (or other similar identifiers) to collect anonymous information about your visits to our Website and your interaction with our products and services to generate targeted advertisements to you on other sites that you visit across the Internet.

If you do not want Google to collect and use this information you may visit the Google Ad Settings page ( or you can also visit the website as referenced above to change your consumer preferences with respect to certain online ads and to obtain further information about third-party ad networks and online behavioral advertising. For the Google Analytics Advertising Features, you may also opt-out of our use of Google Analytics as described above. Please remember that changing your settings with certain browsers and ad networks will not carry your privacy choices across browsers and other ad networks.

Social Media: The Services may allow you to connect and share information with Facebook. This feature may require us to implement cookies, plug-ins, and APIs provided by such social media platform to facilitate the communication. We may share information that you provide us or that we may collect about your use of the Website with Facebook, which information becomes subject to Facebook’s Data Policy.

In addition, by choosing to use any third-party social media platform or choosing to share content or communications with any social media platform, you allow us to share information with the designated social media platform. PHC cannot control any policies or terms of such third-party platform. As a result, we cannot be responsible for any use of your information or content by a third-party platform, which you use at your own risk.

If you do not wish a social media platform to collect information relating to you via the Services, we suggest that you: (a) do not connect to or share information with that social media platform using the Services; (b) hide social media platform plug-ins using an ad blocker; (c) always log off completely from the social media platform before visiting other websites and delete all related cookies; and, (d) where the option made available by the social media platform, disable the advertising services and networks operated by that platform.

Online Health Initiative Survey: We may collect survey information from time to time. We may use all of the survey information that we collect for our internal business purposes. We may also aggregate and anonymize any survey information and license and distribute the same.

In addition to the purposes set forth above, we use the information we collect for the purpose for which it was provided (for example, to fulfill your requests) and to provide the Services, improve the performance and quality of the Website, personalize your experience, track usage of the Services, provide feedback on the Services, provide customer support, communicate with you about your Account and use of the Services, back up our systems and allow for disaster recovery, enhance the security of the Services, and comply with our legal obligations.

How We Use and Share Collected Information

In addition to the uses and sharing described above, PHC and its suppliers may use and share collected information as described below. We do not use, sell, rent, or otherwise disclose collected information except as stated in this Privacy Policy and as permitted by applicable law.

Purpose Collected & Communication With You: We will use and share your personal and pet information and other collected information for the purpose for which it was collected, for example, to process your requests for information and services, to administer PHC business activities, to process and communicate with you in connection with your account, and to provide you with information and communications that you request. We may use collected information to notify you of changes made to the Website (for example, changes to this Privacy Policy), to provide you with promotional materials, and to otherwise market products and services to you.

Evaluation and Improvement of Our Services. We may use and disclose collected information: to analyze, develop, and improve the content, materials, products, and services that we make available (including the Services and Website); to inform marketing and communication plans and strategies; to understand Website demographics and user preferences; and to evaluate Website user needs and customize Website content, promotional emails, and users’ browsing experience.

Aggregate Information: We may also aggregate personal information and other collected information to create aggregate data on Website users that describes users as a group but does not reveal the identity of individual users. We may use aggregate data to understand Website users’ needs, to determine Website user demographics and usage patterns, to determine what kinds of products and services we can provide, and to improve and enrich our products and services, including the Services and Website. We may share user information in the aggregate with third-party advertisers and content distributors for our own marketing purposes. For example, we may disclose the number of users that use the Services, how they use the Services and basic non-personal demographic data. We will not share with third-parties your personal information in a manner that identifies you for any direct marketing purposes by such third-parties nor sell information that could be used to identify you as an individual.

Investigations: We may investigate and disclose information from or about you if we have a good faith belief that such investigation or disclosure is (a) reasonably necessary to comply with legal process and law enforcement instructions and orders, such as a search warrant, subpoena, statute, judicial proceeding, or other legal process served on us; (b) helpful to prevent, investigate, or identify possible wrongdoing in connection with the Services; or (c) protect our rights, reputation, property, or that of our users, affiliates, or the public.

Our Suppliers: We contract with a number of service providers and vendors that will have access to your information as necessary to provide the Services or Website. These service providers and vendors may include, but are not limited to, our third-party marketing and ad agencies, our information technology vendors, and our customer service call center vendors. Information shared may include but is not limited to your personally identifiable information, the analytics tools discussed above, and other analytic tools used to report information to us should we experience technical issues with the Website or the Services or for various other purposes related to providing the Website or the Services. Our service providers may also aggregate the information they receive for their own internal analysis and purposes and for inclusion in general databases regarding consumer behavior and trends as described above. For information on interest-based advertisements that are specifically targeted to you, you may opt out of individual ad networks as set forth above.

Sale or Transfer of Business or Assets: If we are sold or disposed of as a going concern, whether by merger, reorganization, sale of assets or otherwise, or in the event of an insolvency, bankruptcy or receivership, any and all personally identifiable information, including your Account information may be one of the assets sold or merged in connection with that transaction. Information about you may also need to be disclosed in connection with a commercial transaction where we or any one of our businesses are seeking financing, investment, support, or funding. In such transactions, personal information will be subject to the promises made in any pre-existing Privacy Policy in effect when the information was obtained.

Do Not Track

We will automatically collect cookies and other non-personally identifying information when you visit the Website. Due to this automatic collection, we do not currently honor “do not track” requests. We currently participate in third-party ad networks and use third-party cookies as discussed above to track your visits across websites.

Data Retention and Account Termination

You can close your account by emailing us through our website at We will remove your Account from active status, but we may retain information about you for the purposes authorized under this Privacy Policy unless otherwise prohibited by law.


The Services may contain links to unaffiliated third-party websites. We have no responsibility or liability for such third-party websites and do not endorse the same. Except as described in this Privacy Policy, we do not share your personal information with them, and are not responsible for their privacy practices. We suggest you read the privacy policies on all third-party applications, websites or services that you visit or use.


The Services are not directed or intended for children under 13 years of age. We do not knowingly collect personal information from children under 13.


Your privacy and the security of your information is very important to us. We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it, including two-factor authentication for access to your Account and SSL encryption for data transmission. However, no method of transmission over the Internet or via mobile device, or method of electronic storage, is 100% secure. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

Contacting Us

If you have any other questions or concerns regarding this Privacy Policy, please contact us as follows:

Via email at: [email protected]

Or by Mail at:

PHC Insurance Agency, LLC

4280 N. Campbell Ave.,

Tucson, AZ 85718.

Or by Phone at: 800-984-4031